Revolutionzing Marketing With AI

It feels like you can’t go 5 minutes without someone banging on about how great AI is. From being used to help detect fraud to developing new drugs and treatments in the healthcare industry, artificial intelligence is being embraced by various industries thanks to its ability to speed up processes, increase efficiency and improve decision-making. It’s everywhere.

And if there’s one sales tool that AI has taken by storm, it’s marketing.

But how does it actually work and what does it look like?

Here’s a closer look at how AI is being used in marketing, and why it’s important to get ahead of the curve before it’s too late.

AI in Marketing

Put simply, artificial intelligence is an advanced technology that allows computers and machines to simulate the problem-solving capabilities and intelligence that humans have. Pretty cool, eh?

When used as a tool in marketing, artificial intelligence is made up of various models, algorithms and machine learning to help predict consumer habits to optimize marketing strategies, marketing and more.

Err, what does that mean?

These types of solutions include personalized emails, chatbots, personal assistants (think Amazon Alexa, Apple’s Siri, etc) and targeted advertising based on your search history. Instead of manually working through data to help produce insights, AI can do all of that for you - in record time, too.

So yes, there’s a good chance that many of the emails currently sitting in your inbox were generated by a computer instead of a human being. Crazy, right?

It’s estimated that 32% of marketers around the world are already harnessing the powers of AI to bolster their businesses. And with this number sharply increasing, it’s crucial to get ahead of the competition with cutting-edge technology that helps you connect and engage with your target audience.

Novel Approaches

Chances are you’ve heard terms such as “sentiment analysis” being thrown around when researching AI in marketing. But what does it actually mean?

Sentiment analysis provides companies with a golden ticket when it comes to understanding the emotional undertones of their target audience. That’s because it uses big data analytics to explore how consumers feel about their products and services.

And this doesn’t just apply to simple words! AI can understand the tone of a sentence rather than just cherry-picking certain keywords. This allows companies to instantly evaluate feedback as being positive or negative, helping them optimize their messaging strategies while improving customer engagement.

Why is this important?

Before AI revolutionized marketing, companies relied on outdated methods such as surveys to analyze customer feedback. Maybe they had a comment box at the end of the survey for further thoughts and opinions. Every once in a while, these were read! But the reality is that trawling through pages and pages of surveys was tiresome, costly and took far too much time.

AI has changed the game.

With the ability to evaluate comments, social media posts and even customer service calls in real time (yes it’s true!), sentiment analysis not only helps fine-tune marketing strategies, but it also increases customer satisfaction by up to 30%.

This is just one use case of how AI has transformed marketing efforts. Providing extremely detailed data on individuals, AI analyzes customer behavior, predicts outcomes and can even create and personalize content. Not to mention the majority of these tools are automated, meaning all you have to do is sit back, relax and wait for the data to pour in. It really is that easy.

Subtle Reply’s Integration

We’re big fans of using AI to catapult your marketing efforts. That’s why we’ve capitalized on the untapped goldmine that is Reddit to help businesses directly engage with their target audience.

How do we do this?

The first way we incorporate AI into enhancing marketing effectiveness on Reddit is through content creation. What sets Subtle Reply apart from the rest is that our premium bots have the ability to craft responses that contribute, not clutter. That means adopting a welcomed tone of voice, identifying customer pain points and only mentioning products and services in a subtle way that genuinely adds value.

Instead of stressing yourself out trying to create content that engages your audience, our AI bots do the heavy lifting for you. With an in-depth analysis of each subreddit they operate in, our AI bots have personalized dialogue that matches your audience’s language, making content creation a breeze.

The second way we use AI to connect with your audience on Reddit is through our Confidence Meter which helps predict how relevant your content is. Instead of wasting time operating in discussions that aren’t relevant to your products and services, AI helps us score big with posts that are likely to lead to conversions and fruitful interactions.

We also use AI for countless other reasons here at Subtle Reply but we won’t bore you with the details.

No wasting time. No manual labor. Just enhanced engagement.

Marketing With AI

AI eliminates the guesswork involved in tailoring an airtight marketing strategy that produces results. Helping you better understand your customers and your data, AI can take your business to the next level without much hassle from your end. If you’re looking to stay ahead in the marketing game with expert AI engagement with platforms like Reddit, get in touch with our team today to find out how we can help.