Marketing - 9 min read

Easing the Social Selling Strain for Coaches on Instagram

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Kyle Woodard

Wednesday, 15 May 2024

Easing the Social Selling Strain for Coaches on Instagram

So you’re exhausted. And ready to give up on all the social media apps for good that force you into posting painful, cringey content in an effort to stay relevant to your audience.

And the hardest part? Despite swallowing your pride and engaging in the strange and confusing trends that dominate the internet, you’re still struggling to reach your dream clients.

Sound familiar?

Keeping up to date with platforms dominated by algorithms can sometimes feel like a high school popularity content. But a coach shouldn’t have to be a social media expert or internet personality. Your focus should be on your coaching business and helping and healing others.

So how are you meant to reach your dream crowd when the algorithms keep getting you down?

We’re here to help make marketing your coaching business easier than ever through the power of artificial intelligence and Reddit. Here’s how it works.

Coaches ready to make the machine go funny illustration where coach is ignoring instagram and focusing on Reddit

The pressure to be chronically online

Are you feeling burnt out by the never-ending pressure to be chronically online for your coaching business? Despite there being clear evidence that the more digital media we consume, the more likely we’ll experience feelings of anxiety and depression, the pressure to be active across multiple social media channels at once is only increasing - especially for coaches.

So you play the game. You spend hours crafting an amazing video showcasing your talents. You stay up late finding the perfect audio. And then it flops. What gives!?

While platforms such as TikTok and Instagram have their place when it comes to lucrative and successful marketing strategies, they aren’t exactly ideal for small and medium-sized businesses that simply don’t have the budgets to compete with the big dogs. Despite your coaching being focused on helping and healing others, the uphill battle of trying to reach these people can feel disheartening and defeating.

Whether you’ve found yourself scrolling social media to engage with your audience while you should be focused on spending time with your family or simply can’t cope with the pressure of having to be online 24/7, social media burnout is real - especially when it’s needed to bolster your business.

While digital marketing can help coaches reach potential clients, it can be difficult to achieve if you don’t have a big team behind you handling all of the admin, sales and customer interactions. There simply aren’t enough hours in the day.

If only there was a better way!

Lo and behold, AI social selling.

Our solution

Here at Subtle Reply, we believe that everyone deserves to win. And we’re determined to make that happen through the use of powerful AI social selling tools and data analytics that target, reach and engage your desired audience on Reddit.

With an automated social selling process, we free hardworking coaches from the crippling demand of having to engage manually with their connections. Instead of overworking yourself trying to be both a coach and marketing expert, you get to finally focus on your craft and live your best life! We take care of marketing your coaching business for you.

We use sophisticated AI bots to target and engage with your desired market in niche communities on Reddit. And with more than 80% of marketers around the globe harnessing the power of AI to bolster their digital marketing strategies, it’s time to get on board this seriously lucrative train of success.

But instead of following the crowd and spending your money on saturated platforms, take advantage of the powerhouse that is Reddit - an untouched oasis for authentic life coaching marketing.

Our bots stand head and shoulders above others. Operating in niche subreddits like one of the gang, we circumvent AI filters thanks to our industry-leading software and tools.

Same language. Same banter. Same culture.

Behaving like a trusted friend, our bots are backed by extensive training and sophisticated software to subtly suggest your services.

But we don’t go and spam your services in places that won’t work. By using expert targeting strategies and relevant keywords and terms, we only suggest your services to people who would genuinely benefit from your expertise.

It’s genuine, authentic and proven to take coaching businesses to the next level - no matter how niche they are!

Human hand connecting with AI hand to show how coaches can benefit from AI to take their coaching businesses to the next level

How does it work?

Whether you’re a Reddit veteran or are new to this wonderful, complex world of niche communities and content, Reddit is relatively untouched when it comes to being used as part of a marketing strategy for coaching business.

With more than 430 million monthly active users and over 100,000 communities covering every topic under the sun, Reddit is one of the world’s leading platforms and even experiences more traffic than the likes of TikTok!

Reddit daily active users graph

Source: Backlinko

So naturally, we’re big fans of the platform. So much so that we’ve built a successful business helping coaches just like you connect with their target audience through automation and data analytics.

Here’s how the process looks at a glance:

  1. Train Your Bot: Customize AI for Reddit nuances
  2. Pick Your Community: Choose various subreddits and niches for precise outreach
  3. Pick Your Keywords: Identify terms and keywords for relevancy
  4. Engage and Grow: Grow your interactions, sales and presence online

Despite being the only driving force behind your business, our powerful automation tools will make you feel like you’ve got an army of marketers behind you helping to skyrocket your coaching. By using your own tone of voice alongside helpful, engaging and relevant content that adds value while increasing sales, you can finally achieve every coach's dream - being in 10 different places at the same time!

And the more you use it, the more sophisticated your bots become. This not only will help you reach untapped markets that could benefit from your coaching business, but it also helps you to clearly understand what’s working and what isn’t when mapping out your marketing strategy for coaching business.

Providing you with valuable insights that help you tailor your marketing strategy in a way that yields results, Subtle Reply provides you with ongoing data analysis to see how your content is performing and lets you make the necessary changes.

Most coaches start noticing results in as little as one week. It really is that easy.

Can I trust AI to market my coaching business?

We get it. Your coaching business was built on blood, sweat and tears. Delegating can be scary, especially when you want every interaction to showcase how great you are while making sales at the same time. But with Subtle Reply’s esteemed marketing solutions, we’re able to effortlessly cherry pick your dream clients and sell to them directly - without being sneaky or cringe.

Our AI bots aren’t soulless or disingenuous. When interacting with potential clients, they acknowledge their experiences and validate their pain points. By coming across as a trusted peer or friend, we’re able to subtly recommend your product or service as a way to solve problems. No aggressive marketing tactics. No spammy messaging. Just relevant, engaging and helpful content that allows everyone to win.

The global market revenue forecast for utilizing artificial intelligence in marketing is estimated to reach $107 billion in 2028. Things are only going to get bigger from here, so it’s crucial to get in early ahead of your competition.

Here are just some of the many benefits of using Subtle Reply to ease the social selling strain for coaches.

Focus on passion

It’s hard to come by a successful coach who hasn’t experienced social media burnout at one point or another. With business demands piling up and not enough hours in the day, the last thing anyone wants to do is jump from platform to platform trying to work out algorithm changes and trending audios.

Subtle Reply was created to do the heavy lifting for you marketing-wise so you can get back to doing what you do best - coaching. By focusing on your services and healing your clients, you’re better placed to deliver worthwhile results that keep people coming back for more.

Increased Client Interaction

Our sophisticated AI solutions paint a picture of what’s working and what isn’t. Paving the way for more meaningful, direct interactions, you get the benefits of increased client communication without the overbearing pressure of selling.

The power of automation means that you can passively target potential clients without needing to open your laptop. Hello making money while you sleep!

Business Growth

It’s one thing to engage with communities online. It’s another thing to convert them. And when it comes to the delicate landscape that is Reddit, converting your audience without coming across in an obnoxious, salesy manner can be a difficult thing to achieve.

Subtle Reply cuts through the noise by identifying pain points and learning user behavior. By engaging in meaningful interactions that mimic community etiquette in niche subreddits, we’re able to tap into a goldmine of possibilities. And as Reddit continues to grow in popularity, the sky is the limit with this engaging platform.

Number of posts shared on Reddit each year Graph

Source: Backlinko

Sign up for a free trial today

We’re committed to providing coaches with the tools needed to elevate their businesses. If you’re ready to reclaim your time and focus while passively securing new leads and engaging with your audience, get in touch with our team today. Allowing you to experience the exciting capabilities of our AI bot in real time on Reddit, we’re confident that you’ll wonder how you ever lived without this powerful marketing tool. We can’t wait to make your coaching dreams come true through AI social selling!

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Kyle Woodard

Author | 5 posts | Joined May 2024

Kyle Woodard is the founder of Subtle Reply. A 5x founder, he has a genuine passion for entrepreneurship and empowering startups to find their own product market fit. You may find Kyle exploring the world with his wife and two children.

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