How To Advertise on Reddit the Right Way

Are you feeling defeated when trying to compete against giant corporations on Instagram and TikTok? No matter how great your marketing strategy is, these saturated platforms don’t always produce results that reflect the amount of care and hard work that goes into your product and services.

So how can you advertise in an affordable and authentic way while reaching your target audience?

Reddit!

An untapped goldmine for marketing strategies, advertising on Reddit can help companies speak directly to their prospects in a way that’s genuine, relevant and helpful. With over 73.1 million daily users, Reddit’s an oasis for untapped talent.

But we go a step beyond traditional Reddit ads by harnessing the power of artificial intelligence to connect with your target audience.

Here’s how it works.

Why Reddit?

When companies and brands think about advertising online, the first platforms that come to mind are often Instagram or TikTok. And while these social media platforms can form part of a lucrative marketing strategy, most companies are missing out on the 3rd most visited platform in the world - Reddit.

But, what is Reddit and how does it work?

Reddit is formed of a collection of communities also known as subreddits. Each of these subreddits has its own rules, guidelines and general culture that the participants follow for informational or entertaining content. And get this - there are more than 100,000 active subreddits to pick from.

Each community has its own forum. People are able to make individual posts to start a thread and others can reply to this thread and start sub-threads to keep the process easy to follow and organized. Sharing helpful content helps participants earn upvotes, almost in the same way a review system works to add credibility to various comments and replies in a thread.

There is also something called Karma. This applies both to posts and comments and showcases agreeableness towards you with an assigned score. The more posts of yours that are upvoted, the better your Karma will be. This can help position you as a trusted authority that shares relevant and appropriate content depending on the thread.

In layman’s terms, your Karma is essentially your reputation on Reddit. If you engage in spammy behavior or break the rules of the subreddit you’re a participant in, your Karma will likely fall. If you make engaging posts that are respected by your peers and add value to the discussion, your Karma can increase.

Reddit is an authentic space. The reason why this platform is so successful is because it attracts like-minded individuals to each subreddit. This is why Reddit has such a community feel. People visit this platform for honest, helpful content.

How to advertise on Reddit

Advertising on Reddit is a different ballgame to other social media sites. For starters, Reddit allows businesses to directly connect with niche communities, helping them target specific demographics without aggressive marketing tactics. When done correctly, advertising on Reddit can unleash a new world of opportunities for businesses, especially when it comes to advertising your coaching business through external links. In fact, external links are the most popular type of content on Reddit!

But here’s how it needs to be done:

Always add value

In the world of sales, there’s a certain tactic called “value-based selling”. Put simply, this sales method focuses on what your customer will gain from your product instead of just listing off the many impressive features that your product may have.

How does this work?

Let’s say you’re in the market for a new SUV that will happily host you and your small children. If a car salesman was using value-based selling, he’d capitalize on the fact that you have a family and highlight certain features of the vehicle that will make a difference in your life. This could be safety features to keep your children safe, lane departure warnings and media capabilities to entertain the entire family.

While he could mention how quickly the car goes from 0-60mph, he starts with features that add value to your life. This is an authentic and highly successful way of selling products and services. In a way, everyone wins with value-based selling.

Our way of advertising on Reddit is no different.

If we’re advertising a face wash for people with acne-prone skin, our bots will find relevant discussions to subtly encourage the use of that product for people who can benefit from it. This doesn’t mean mindlessly advertising all over the place without a clear strategy. Our bots will locate people looking to get rid of their acne and recommend the face wash as a way of improving their lives. They won’t go and advertise in discussions that aren’t relevant as this could come across as disingenuous or spammy.

Again, everybody wins!

Avoid hard-sells

Have you ever been scrolling social media and came across a content creator or brand trying to gain traction with hard-sells? Whether they’re plastering their product or service all over the internet in an overwhelming and obnoxious manner or making it inherently obvious that they want you to buy from them, hard-sells just don’t sit right anymore.

What works instead?

There is power in subtleties. While our AI bots add value to various Reddit discussions based on relevancy and target audience, they also do it in a way that doesn’t come across as inauthentic or disingenuous. Their suggestions are subtle and clearly address relevant pain points.

While it can be tempting to instantly riddle off how incredible a product is, most consumers find this behavior annoying. Instead, our bots focus on how certain features can help the person in question. Our methodology is designed to improve lives while making sales at the same time.

Be smart about your audience

One of the most important elements of a successful marketing strategy is clearly mapping out your target audience. Blindly advertising across various social channels without connecting to your desired audience is sort of like throwing spaghetti at the wall and hoping it sticks. You may get some success from it, but it’ll likely end up costing you a lot of money, time and stress in the long run.

But with Reddit, you can find your niche communities with ease. By identifying customers who have pain points that your product or service addresses, our bots are able to advertise in a way that’s authentic, helpful and genuine.

That means going against the grain and doing away with a “one size fits all” approach that usually crashes and fails elsewhere. By being smart about your audience, you’ll end up saving time and money while boosting your reputation at the same time.

How does advertising on Reddit work?

As it stands, Reddit’s “official” method of advertising includes Reddit Ads. This advertising platform allows businesses to create and display ads in various formats including banner ads, video ads and sponsored posts.

Reddit ads can be targeted to individual subreddits and demographics, helping businesses reach their desired audience for their products and services. This means that ads can target individuals who belong to certain subreddits as well as users based on demographic factors such as location, age, gender and more.

Once your information is set up, your ad will be displayed to your targeted users on the platform. As Reddit uses an auction-based system for advertising placement, this means that ads with higher bids and relevant ads are more likely to have their ads appear to users than those with lower bids or irrelevant ads.

This form of advertising is less expensive than other social media platforms, making it a lucrative business tool for companies big and small.

How does Subtle Reply differ?

While Reddit ads have their place, Subtle Reply goes a step further to improve engagement and increase sales.

Harnessing the power of artificial intelligence, Subtle Reply is the ultimate advertising hack for circumventing Google’s AI filter while still using AI. With powerful AI bots that advertise on Reddit in authentic and subtle ways, we can directly advertise your product or service to consumers that match your target audience.

But fear not! This isn’t done in a spammy way.

Our AI bots add value to the discussions and only subtly mention products or services. We’re all about the subtly here! With a state-of-the-art keyword marketing approach, our AI bots can engage in relevant discussions to promote interactions with other users.

And better yet, our bots are able to stay up to date with evolving shifts and trends. By aligning with upvotes and replies, we can clearly map out what’s resonating with your target audience. This method of ongoing feedback helps companies to refine their marketing strategies through the power of data.

Are AI bots effective?

We get it. You hear the word “bot” and instantly become a bit mistrustful. Some people have previously enlisted the use of bots for malicious intent, but we’re pleased to say that we operate in a completely different space.

Our AI bots aren’t instantly detectable thanks to our premium tools and practices. By interacting with users in a subtle and authentic way, our bots come across as trusted peers - which they are! Your products and services don’t need to be spammed in groups in order to harness great results. Our AI bots operate like trusted peers and friends who dish out relevant tips and advice to solve pain points.

Get in touch

Are you ready to dive into an untapped goldmine for advertising? Get in touch with our team today to find out how we can help elevate your marketing strategy through advertising on Reddit.